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Who is Ed Lester

Ed Lester is a seasoned and respected life coach, trainer and mentor, with years of experience of helping clients to reach their goals and lead happier lives. His passion is helping fellow professionals to enjoy more personal and business success.

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The Hypnotherapy Report

September 8, 2009 @ 10:23 pm
posted by Ed Lester

The Hypnotherapy Report (Just Released!)

The one thing that is preventing most professional hypnotherapists from enjoying the success they deserve and are capable of

The market for what we do is unlimited, yet I’ve lost count of the number of times a professional therapist has told me they are thinking of packing up because too many new competitors are coming along. This belief is totally and utterly flawed in its logic.

As far as I’m concerned, the biggest opening for success in business now is for people who are professional, skilled and committed to helping others find effective solutions for a happy, successful, fulfilled life.

The great contradiction is that people who have a great capacity for helping others just don’t know how to build their business the right way or how to effectively communicate to the marketplace that needs their services the most.

If you are a practicing hypnotherapist or even just considering entering this exciting and rewarding profession then please keep in touch and keep visiting this blog. I’ve got so much to share with you!

If you’ve read The Hypnotherapy Report then I’d love for you to leave your comments and questions here.

104 Responses to “The Hypnotherapy Report”

  1. Marilyn says:

    Hi I just downloaded your e-report and found it interesting. Nothing that I did not already know but what was interesting is your marketing message. Learn marketing for hypnotherapists. Often in the health industry we are good at what we do, but clueless about marketing. Here’s the thing… I am interested in your affiliate programme, as I already teach groups and they are the ones often struggling to get started. We don’t have a getting your business off the ground.. and simple strategies to market their specialities. what to say and what not to say was a big help! I liked it. Also your video at the beginning, I liked that too. You seemed approachable, likeable and a trustworthy person. Yeah! done. God Bless

  2. At last some invaluable advise on marketing hypnotherapy, and whats more it was free ime now re-motivated to staying in practice thanks to your report thank you Kenneth Kaid Ahmed Hypnotherapist

  3. steve yardley says:

    Hi Ed, Thanks for the e-port, very interesting and just in time! I have recently qualified and was thinking exactly the way you describe, lacking confidence, self belief etc and also not knowing the best way to market my services, the website ‘no no’s’ where what I was going to put on my site! Altogether great information, I am attending a support group in few weeks and wondered if it would be ok to print it off and hand it out?
    Once again, thanks

  4. Ed Lester says:

    Kenneth, thanks for that.
    If nothing else comes from the report, that one piece of news certainly makes it all worthwhile! All the very best my friend – you’ll do just fine!

    Steve, Thanks for your kind words. Of course, print it out, do whatever you like that might help other hypnotists and clients.

    There’s a lot more to come.

  5. Kevin says:

    Ed, Thank heavens I discovered your website and downloaded your report.

    As a recently qualified Hypnotherapist I now realise I do have the capabilities to succeed but was channeling my efforts in the wrong direction.

    I thank you for opening my eyes to what opportunities there are for me and how I should value myself and look outwards.

    Your site is high on my favourites list.

    Kevin.

  6. Marie Knight says:

    Thanks Ed for a great report, the best yet that I’ve seen. I’m new as well and really needed this information. Please keep it coming!

  7. Bryan Knight says:

    Excellent report !

    I encourage therapists to double their fees. So they can work less, earn more and be more effective because they are rested, stress-free re money and charging closer to what they’re worth.

    Your claim that you charge only $90 because you want to see a wide range of clients and not be devoted to the high-end, doesn’t hold water. You are doing exactly what you tell us not to do — undervalue ourselves.

    Because you could charge $300 an hour and still see “the wide range” for $90, or $50 or whatever.

    But that quibble aside, you are doing great work for the profession. Bravo !

    • ed lester says:

      Hi Bryan

      Always a pleasure to hear from you and thanks for a great observation.
      I certainly agree with what you are teaching people.

      I probably just need to clarify a couple of things.

      $90 is actually quite high-end in the city where I live.
      Significantly higher than average but not the highest. A pretty good place for a new hypnotist to pitch their fees if they are unsure, I would suggest.

      In Christchurch if I charged $300 per client I would only see rich clients which isn’t my plan

      I charge significantly more for business coaching and of course there is my training and mentoring programs. So my average hourly rate is much higher.

      I work with hypnotherapits and coaches to get the overall mix right for them. For instance, they might charge $100 for a hypnotherapy session but $250 for business coaching and $1000 daily rate (or packages) for corporate training or workshops.

      There is a million ways to get this right. For instance, a lot of collegues in the UK might charge 50 GBP per session in their home town but then they go to London one day a week and charge 250 GBP. There are many ways to make it work. I guess my main point is still that no hypnotherapist should be short of full time work and I definitely agree with you that we should be aiming to be stress free, rested and rewarded.

      I certainly would never believe that I undervalue myself! Shock, horror!

      Very respectfully,

      Ed

  8. Hi Ed,
    I am very impressed with your sharing and building each other up philosophy. I am a great believer that we are all here to help each other in life, and that the world is big enough for all of us.

    Hypnotherapy to me, is like a massive tree of healing knowledge which grows and expands with unlimited potential. That’s why we need to help each other to grow with the tree and help all people who need this therapy.

    I congratulate you for instigating a process whereby we can truly help each other!

    This is an industry which needs professionalism, and highly trained, qualified practitioners, with impeccable work ethics.

  9. Hello Ed, your report positively elevates
    the industry as a whole. I would also agree that the key to future marketing is over the web. Looks Like, and is like you said. Everybody can benefit from looking at our industry from a universal perspective. A global perspective. Thank you for the positive message. Look up often.

  10. Ian says:

    I liked some of this report but not the idea of having so many sessions. If I did that most every client of mine would go to a competitor.

    • Mark says:

      I’m trying to keep an open mind on this report! .. However I am intrigued to learn a little more abut Ian’s “not the idea of having so many sessions” “If I did that most every client of mine would go to a competitor”

      I know that at face value your comment is self explanatory … But could you elaborate a little more please Ian.

      I have a few thoughts of my own but would like to fully understand what you mean. Are you saying that spending more time with a client is a bad thing?

    • ed lester says:

      Ian, I would strongly urge you to test your theory.

      Every time I’ve got practitioners to see clients 10% more often and raise their fees 10% they have initially been very resistant but have always been pleased that they did it.

      It’s all about management of expectations. Most clients have an inner conflict. On the one hand they want magic, on the other hand they don’t believe in magic.

      Being honest and explaining the process up front will get you great respect and make one-session wonders look very unappealing.

      Personally I don’t want a client who is looking for one or two sessions only. I don’t think I can help them to the level they deserve and am not prepared to underdeliver. (which it would be for me.)

      • Ian says:

        I would not have posted without testing the theory. We are in a recession here and people are suffering. I specialise in sleight of mouth techniques and have no problem whatsoever asking for payment or expecting it. Thus I speak from experience and not idle musings.

        The first question almost every client asks is ‘How much and how long’. No matter how one tries to handle this, it is the single most important factor to them. So much attention on the TV and elsewhere has focused on the one-session deal that no-one is buying any other answer at the moment. I insist on at least three sessions for most problems. More than that is doomed to fail.

  11. Stephen Holt says:

    Hi Ed

    I qualified as a Clinical Hypnotherapist in January this year. As I was made redundant from my computer sales job two months ago I have been trying to build up my hypnotherapy practice.

    The information in the report is very helpful.

    So far the number of clients that I have seen is very small, but it is great to see the positive results.

    To help build up my experience, I have contacted the local Marie Curie cancer hospice to do voluntary therapy work with the families of cancer patients. Maybe if other therapists are looking to gain confidence, they could consider this kind of voluntary work, which will help people and raise the profile of Hypnotherapy?!

    Thanks again for the information

  12. ed lester says:

    Stephen

    I think anything that raises the profile of hypnotherapy has got to be good and I absolutely commend you for your voluntary work. My general advice however is for people to get experience with paying clients, get your practice stable and then do voluntary work at that stage. I only say that because I see so many people approach it the other way round and in so doing end up never getting their private practice up and running properly. Then they give up and leave the profession which is a disaster.

    Good luck, it sounds like your doing great work!

    • Stephen Holt says:

      Hi Ed

      Thanks for your comments. The voluntary work is only about 2 hours every Tuesday night, so it doesn’t impact on my private practice, which is my main priority.

      Many thanks for your advice.

  13. Barbara says:

    Well, thanks very much for the unexpectedly timely and helpful information, Ed. I enquired about hyonotherapy as, working as a clinical psychologist, I see a distinct ‘niche’ for it with many of my clients, and wondered about upskilling in that department. But it happens I am also a long-time fan of “positive psychology’ and so I liked your optimism report, and will suggest it to clients I feel might benefit from it too (thanks). The thing that I was most pleased about is the encouragement you have given me in my attempts to get my own private psychology practice going. Much of what you say is totally relevant to this endeavour as well, and I am very grateful. I am not sure when I will get a chance to do your course, but perhaps our paths will cross, one of these days. Thank you for your generous sharing.

  14. Roy says:

    Thank you Ed for your support in the Hypnotherapy business and your advice to a number of conditions that I personally have problems with.
    My main concern in my practice is obtaining enough clients to sustain my interest in further advancement in my research,new developments and continuing service to those who need help in helping themselves through their personal concerns etc.
    Also you mention getting involved in working with companies of which I would love to be involved in.
    Thank you again for sharing your experiences and hope that this experience will continue as I have always believed that all of us professionals should stick together and advance our careers from each other.

  15. Deborah Bow says:

    Hi Ed,
    Thank you so much for your generosity in giving this knowledge to us all. I agree with Marilyn, nothing I don’t know, but it was a little nudge to get moving and put into action what I know and haven’t been doing.
    Loved your heart felt video, you came across as relaxed and caring!
    Thanks again
    Deborah

  16. Fiona says:

    Hi Ed, your report came to me at a time when I really needed it – for me the biggest messages I got from it were about what to charge, how many sessions, and the marketing – particularly about the “one to one communication” with potential clients. It’s this human aspect of my marketing that I’ve wanted to embrace but have held back thinking I needed to really prove myself & my training. A conundrum which has resulted in my procrastination of getting myself out there! I’m fortunate enough to have the opportunity to work out of a fantastic rented room surrounded by very supportive people where I have opportunity to market myself really, however I choose. Your report has given me the gumption to lock into what I was already believing and start walking my talk. I am definately at a point where I feel empowered by all the information I’ve absorbed through study, reading, clients (although not a huge number due to having babies at the same time!) and have really started to learn how to listen to my instincts and trust them with my clients. Now it’s obvious I need to turn that over to myself, and your report, as I said has come at exactly the right time for that. So thank you and I’ll be in touch as I’ve just received your art of optimism report & I’m looking forward to reading that! Oh and I’ve forwarded your Hypnotherapy report to a few of my colleages so I dare say you will be hearing from them. We are a part of the AHA in Sydney.

    Kind regards,
    Fiona O’Brien

  17. Lynn Miskin says:

    Hi Ed,

    I have read your report through once and will be reading again and finding ways to apply your suggestions. It was all good advice, and also a timely reminder of things I already knew really, but had somehow managed to forget!

    Most inspiring for me is the importance you give to doing hypnotherapy YOUR, i.e. MY way, and communicating what that is to other people. I was a bit shocked to realise how often I go against my own judgement or instincts and do what I feel I ‘should’ do instead. I realised, too, how being unauthentic in that kind of way has led to a lack of confidence in the value of what I offer.

    And I am really rather excited now at the prospect of trusting myself and doing things differently. Thank you.

    Lynn

    • ed lester says:

      Thanks Lynn.

      I’d say look at any seriously successful hypnotherapist (or for that matter any endevour) and you’ll see someone who insists on doing things their own way.

      It seems to be a universal prerequisite for achievement. Working against the grain and trying to be someone else is SO draining.

  18. Jane says:

    Hi Ed.
    There was some good sound advise there and I will use it to light a fire under me once again. It’s all about the momentum and keeping it going!
    Thanks.
    Jane

  19. Roman says:

    Good report – very inspiring. Couldn’t agree more with your assessment regarding numbers of hypnotherapists – the more the better.

  20. Ann Hall says:

    Hello Ed.
    I have a background in marketing and I know everything in the report is true.
    Ann.

  21. Fabiola says:

    Hi Ed.

    Thanks so much for your report! It was so easy to read, to the point and very useful.As hypnotists we have to do everything we can to help the profession grow. And if we don’t grow, then everyone loses.I look forward to getting the details on your coaching program.
    Fabiola

  22. Hugh Quinn says:

    Hello Ed

    I found your report very helpful. It reinforces my own thoughts about hypnotherapy and the direction that it is going. It is also very helpful to in helping future therapists overcoming that first step to becoming a therapist with the information you have supplied. I am a supervisor with the ICHP in Ireland, who also share your views in creating the idea of a therapist in every doctor’s surgery. I am happy that I stumbled across your web page, Regards Hugh Quinn

  23. Thanks ed
    It is very good, and it gave me a boost and I did put a big ad in my local news flash,
    however one thing I kept on always asking in training and then at conventions, we are being told so much about marketing and more but I have not yet found a resource with good advertisements that I should be able to take copy and past with some graphics,
    maybe there should be a website for free or a charge where you can get ideas to put in news flyers papers and so on,

    KEEP UP THE GOOD WORK!!

    issac

  24. Irene Mock says:

    Thanks. This came at a good time. I live in a small Canadian town & have been working just over a year. I’m interested in knowing what “packages” other hypnotherapists offer at what rates.

    • hi im from Canada as well,
      im in Montréal area, i have a office in Montréal and as well in the small town i live,
      my price for up to 90 minutes in Montréal is 90$ CA first session 100$ up to 2 hrs,
      and in my home town its 60$A and 80 first session,
      if the prepay in Montréal 4 sessions i will give them 80CA a session, and i wont charge the 100 for he first session so a saving of 50 dollars,
      you can email me for more, 8759888@gmail.com,
      issac

  25. Bob Davies says:

    Hi Ed
    Thanks for the Hypnotherapy Report. I found it very informative and thought provoking and now The Art Of Optimism – a gift that keeps on giving!
    At last I can start to see a way forward.

    Thanks once again

    Bob Davies – Hypnotherapist, Devon, UK

  26. PENNY says:

    Hi Ed,
    Have read the manual and it makes perfect sense! totally agree with you – it is so good to hear someone reading from the same page or singing from the same hymn sheet. I very often get asked “you are training all these people to be hypnotherapists, there won’t be enough people to help” There are so so many people that need our help and we have to go out there and tell as many people as we can how amazing hypnotherapy is and how easy it is to help people with it!

  27. Heather says:

    Hello Ed & fellow therapists,

    Thanks Ed, for the report; it was very timely for me to read, having just had a conversation with my partner regarding my procrastination of business development. The insights, information & advice within the report were so relevant. Having been a social worker for over twenty years prior to hypnotherapy qualification, I think I have put myself in the over-worked / under-valued role and find the concept of self publicity and charging for service very uncomfortable.
    Each time I deliver hypnosis, I feel an immense buzz of satisfaction, optimism and worth, as it cements the belief that I am a genuinely knowledgeable, sincere and talented therapsit. I get great feedback and feel fantastic. After a few days without seeing a client I drift into self doubt and inertia and put off marketing plans. It’s a ludicrous self sabotage.
    I will read and re-read your immensely helpful words .. the power of concentrated effect .. (very Coue’), to remind myself of the power of keeping momentum and self-belief.
    Thank you and best wishes.
    Heather (London, UK.)

    • ed lester says:

      Hello Heather

      I can completely understand what you’re saying. Working on self belief is always a worthy project. When you get that right everything will improve. Putting on a positive spin, it’s just one of those things we get to work through ourselves.

  28. GB says:

    Thanks ED for the report, it made interesting reading. I must say that your approach to the profession is very similar to mine. I just wish there were a few more hypnotherapists who think like this. I wish you all the best…

  29. Jean Young says:

    Hi Ed!

    Thank you for your enquiry to me. Yes I have read the report, twice now, and I have written out for myself a plan. I started up in practice early this year, and everything has gone quite well, except I could do with more clients. Thank you so much for your enthusiasm and encouragement, it really helps in a profession where you can feel isolated.

  30. Ellen says:

    Hello Ed, thank you so much for your information it was very welcomed and well put together. I used to think when I first started I’d like to do the corporate thing, but now I enjoy seeing everyday ordinary people, which include many individuals of upper management, but I see them on a one to one level. I keep my rates the same, $125 first session because I do a history intake to decide where their belief systems were determined before the age of 12 (more to that but won’t take up space here explaining that as most hypnotherapists should know the value of a history)… and $100 for followups. I usually see a client at least 4 to 5 times, sometimes a few more depending on the depth and breadth of their problems. I’ve had a few drop off after 3 visits, but even at that I know I have helped them and I trust their souls to the universe to help them the rest in those cases. We cannot completely help everyone, and some are not as willing as others to work with us, but likely 99% of clients will do the work. I also tell them I have no magic wand, so to the degree they want to feel and be better and empowered in life, it is up to them to do the work, and me to provide the SC level of freedom via our techniques to allow that to happen more easily and more happily. I see great results, but I have learned over time, that people with some severe mental illnesses often will not tell us at the get go and I am unsuccessful in hypnosis with them as they are not able to concentrate to the exclusion of everything else. So now, I’m a bit more careful in my questions.

    I really enjoyed your information, but mostly I enjoyed it because it’s about time someone in this profession spoke up about our NEED in society. I always say, when you’ve tried everything else… come see me, it’s on my flyers etc. And it’s true, people spend kajillions on other stuff, but the SC is the place where all changes need to take place first. Even for me. Hypnotherapist empowerment is best done by self-hypnosis. I made a little cd with my computer for myself and once in a while I listen to it. Sometimes I even feel maybe I’m not the best for people to see, but after I see a client, and see them so peaceful and happy and empowered, I know at least I helped to some degree.

    Anyway…. I’d like to take your video/teleseminar on Cascading changes, it sounds really good! Thank you and keep up the good work. For all the newbie hypnotherapists out there I have one thing to say JUST DO IT! I remember my first client I felt like a ninny, but then reviewed ALL my notes after she left and determined I would use my knowledge as best I could, and yet be myself, and it’s just gone from there. The world really does need people, not just to practice hypnosis but to care… that’s the bottom line, if you show your clients you really care, they will refer you to others ten fold. So don’t just think of the buck… in fact that should be set as you value yourself. I’ve charge teh same from day one, to keep it fair to any wage group. I know many people could pay 3 times that, but what’s the use, I care and want to help, not gouge people, so it’s fair to me and that’s what matters is that I feel it reflects value. I always give more than I get paid, but that’s okay too, at the end of the day, it’s my way of sort of giving back knowing I could charge $200 a session but don’t purposely so that people are not prevented from this help by charging too much for the average person. I also always focus on the healing of the person body, mind and spirit, not just “what they came in for”. It’s a package deal otherwise I don’t think healing really takes hold well.

    Thanks again, God bless.
    Ellen

  31. Tony Grant says:

    Yes Ed I have read the report. This is so good I have forwarded the link to a few fellow hypnotists as well. I have also followed your lead and wrote an editorial for the local paper to include a few words for those who might want to join us in a helping career.

    As a therapist who only discovered hypnosis earlier this year ‘The Report’ is timely and very relevant. I am surprised that I am getting clients but not yet enough to pay my bills so I can’t wait to find out more on your coaching club. Well done Ed.

  32. Michelle says:

    Hi Ed,

    Just a quick one……has taken me while to respond as much going on at mo, however, many thanks for report and subsequent emails.
    Some things I know….some things remind me……and some I just had’nt thought of!!!
    The things I know, I need to put into place and stop procrastinating….the others to be implemented asap!!
    Really appreciate it all, thank you.

    Very Kind Regards

    Michelle

  33. Hi Ed,

    Many thanks for getting me into the loop to receive your e-report and access to this blog.

    I have been in practice for quite a few years now and agree with most of what you say. I also believe that someone had to say it – well done!

    Our bigest problem is getting the public to know that it is us they need to see. Too often we are the ‘last resort’. The Internet is possibky our best asset for spreading the word. A good website, search engine optimised with good keywords is a must.

    I could take issue on increasing the number of ssessions I hold with each client. I was once asked “What do you need to do on the second session that you did not do during the first, and why did you not do it then?” I ask myself this each time I see someone. The result is that most clients see me for 3 sessions and no more. The reason – they are happy with the changes achieved. In other words, I have helped them do what they came to me for in the first place. To see them for additional sessions would be unethical.

    I trust you do not object my sending your link to other therapists in the area.

    Thanks again.

    Denis

  34. ed lester says:

    Hi Denis

    You’re very welcome and thanks for sharing your valuable thoughts.

    I definitely think it’s more than ethical to see clients over many sessions, in fact I strongly recommend it. More on that in another post.

    Keep up the great work!

    Ed

    • Ellen says:

      I agree depending on the need. I have also studied and have certification in stage hypnosis. I studied it to see why things could take place SO quickly with stage hypnosis but clinical work seemed to take a bit longer. The reason is brain overload, it causes stage hypnosis to work and makes for good tricks BUT it is not lasting. Clinical hypnosis is lasting change. If you remember the SC mind does not like to be told what to do in an abrupt manner or have what it knows snatched away from it like it’s favorite teddy bear, then you know that you need to work with the SC for lasting changes slowly, easily, peacefully and safely. I often see clients minimum 4 times no matter what for. Sometimes as many as 8 or 9 depending on the degree of the problem, but when they are done, they don’t really feel they are the same, they have freedom, peace, joy and hope and are more successful and productive. I could do a quick session and use quick techniques but like stage hypnosis techniques, they will only last a short time. My aim and everyone’s as a hypnotherapist should be long term change and long term happiness. So I would never feel bad seeing anyone more than 3 times. I build each session overlapping fear release, limitation release first session no matter what, building in confidence and self esteem, as well as overlapping directly with their issues. I do that each session using different techniques but it works. I don’t think it’s at all unethical to see someone 3 or 4 or 5 times or whatever it truly takes. It’s unethical to leave them partially treated or helped really. And that is also when we earn bad reputations also. We need to follow through deeply with clients and give them the best sessions we can.

      Take care
      Ellen

      • theart11 says:

        Brilliantly put! I couldn’t agree more.

        If in doubt, I would always have that extra session with a client a few weeks later just to make sure things were “sticking”, ecological and sustainable.

  35. Glynis says:

    Hi Ed,

    Thank you very much for the time you spent with me on the phone earlier this week. The knowledge you passed on made so much sense. Already, I have put into action some of the things we talked about.
    As a Clinical Hypnosis Specialist and trainer I welcome someone like yourself to fill a much need role in our profession….looking forward to finding out more about your mentoring program.
    OH yer…Ed I have forwarded the ‘Report’ onto my students and collegues.

    Great stuff!

  36. Alex says:

    Hi Ed,

    thank you very much for your Hypnotherapy Report- it was very interesting. I’ve been in practice in Swindon in the UK for some years and already practice some of your suggestions, recognising how valuable they are.

    I particularly agree with your advice about staying present with the client & genuinely caring about them.

    I’ll be adding your links to my web site and suggesting to other hypnotherapists in the area that they read your report too.

    Many thanks again,
    Alex

    • theart11 says:

      Hi Alex

      Great to hear.

      I used to practice in Swindon years ago!
      It was a satellite for my Oxford Clinic.

      Good luck and keep up the good work

      Ed

  37. lawrence says:

    Hi Ed

    Thanks for the report….I definately found quite a lot of what you said interesting and beneficial and as I am in the process of creating the copy for my website I have already made some changes I am much happier about, which I wouldn’t have done without reading your report!

    Cheers
    Lawrence

  38. Debbie Harper says:

    Hi Ed
    Very timely!!! I have been certified for just over 6 month, setting up my practice as a parttime business for now and am finally trying to put together my website. I found your report interesting and helpful and your video.
    So use some of your ideas starting today “I am putting one foot in front of the other, moving blocks and reframing my ADD blocks and start to move forward”
    Thanks for tips and motivation.
    Cheers Debbie

  39. Joffrey says:

    Hi Ed,

    Thanks for the report, its what I needed these days. Just switch full-time and am struggling to get more clients. I have to focus even more on marketing, I feel Im in the bad marketing loop you described at the end of the report.

    If you ever want to write an ebook on Marketing for hypnotists Id buy it right away.

    Thanks again and all the best,

    Joffrey

  40. Lori Patnode says:

    Hi Ed,

    I read it right away and have started using the recommendations. The most useful so far is movement makes it easier to turn. Invaluable advice for a Hypnotherapist just starting out.

    Thank you,
    Lori

  41. Great blog!!! Very informative and inciteful. Excellent!!!

  42. I have to say I have only been qualified since July 31st this year. And when I was reading some of the things I was laughing to myself as at first I was a bit scared and doubting myself and then I gave myself a shake,the one thing that was bothering me the most was what to charge…

    I know how people value money and so many want things for free, oh they will be your best friend if it’s for free.

    Well start as you mean to go on , I thought wait a minute these people are coming to me for help , I have been helping them for years as a beauty therapist and now I am taking things further no longer pulling out hair now I am getting a deeper more positive insight into helping them, helping the mind.

    So my prices are set and I feel good about it after all like beauty if they couldn’t afford it they wouldn’t come…

    So on another note I agree 100% with your comment about being yourself, the man who taught me hypnotherapy said he wore a coat for work and a different coat when he was home with his wife, I always thought that strange, I have always been myself, it’s who I am take it or leave it.

    My clients as in the beauty clients whom have known me for 7 years and who are my future hypnotherapy clients aswell, know me what they see is what they get.

    And like you said Ed in your report I really want to help them, as I am very passionate about Hypnotherapy.It is such a fasctinating subject.

    Funnily enough the other day before I read your report it occured to me there are a lot of people who don’t know the word Hypnotherapist or Hypnotherapy but they know the word Hypnosis, so it got me thinking about what i say and then i saw your advert, so now I have a bit of writing to do…

    And lastly before I go, a client came into my shop today for Reiki, he has something wrong with him that doctors can’t diagnose,basically they have done loads of tests etc and now have said ME or Fibromeralgia and they can’t do anything for him and really they are not even sure if that is what is wrong with him but it’s an answer… so I just got talking to him after his reiki session (which is sister treated him to)about Hypnotherapy and guess what he is coming in next week to start hypno-analysis and i have another two in also so in all 3 next week and that’s great, I believe in myself I can do it and will help these people…

    So thank you Ed

    Gillian Dalziel

    • Ed Lester says:

      That’s a really positive post Gillian and great to read. Thanks for taking the time to post here and I wish you all the best,

      I’m sure you’re going to have a great 2010 as are all of your many clients!

  43. Ruth Eastman says:

    Your report is excellent. I am going to share it with my students and I’m sure you will gain from it also. Well done and I learned alot also. We are never done learning.You have put alot of work into all your reports and I’m sure have helped so many therapist.

  44. Ed Lester says:

    Thanks for the positive words Ruth. Have a fantastic 2010!

    ed

  45. Joan says:

    Ed, a sincere ‘thank you’ for this very valuable advice and encouragement. I am still training and haven’t started a practice yet, but all your good advice will be invaluable to me in the future. Thank you again.
    Joan

  46. Dear Ed, As I read your report I realized what valuable information it contains whatever level your practice. For the newly trained hypnotist or hypnotherapist it is a clear, insightful description of how to get going. For the practising hypnotherapist who may need more clients, it shows practically what steps to take. Ed writes with clarity and insight into the profession with honesty and enthusiasm. Thanks for a great report, Ed! Christine

  47. The guidance in the report is very clear and direct,I used it to rewrite my webpages in the last 24 hours. Now,I am expecting more potential clients to take action and choose my services. My website now begins to reflect the real benefits that I can offer clients. Thank You for the wise words.

  48. Ron Thompson says:

    Thank you very much ED.
    Your report is great however it would have been nice if you had answered some of the questions you thought we would ask.
    Marketing is the biggest issue facing most new therapists today .
    Perhaps you could create a new report with market strategies and referral programs that work. ( I use one that works great )
    Things like how to write a great classified ad and how to control a conversation with a new client . ETC.
    I enjoyed the report and do look forward to more and new ideas from you . Your inspiration is second to none. Thanks again
    Ron

  49. A great read, thank you Ed, some really important facts which have been bought to my attention.

  50. Russ says:

    Great info thanks Ed. I’m just getting started and every little bit helps and there’s more than a little bit here.


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